Beyond listening : the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation
Fiona Schweitzer, Maximilian Palmié and Oliver Gassmann
| Year of publication: |
2018
|
|---|---|
| Authors: | Schweitzer, Fiona Maria ; Palmié, Maximilian ; Gassmann, Oliver |
| Published in: |
R & D management. - Oxford : Wiley-Blackwell, ISSN 1467-9310, ZDB-ID 2016955-3. - Vol. 48.2018, 5, p. 534-551
|
| Subject: | Beziehungsmarketing | Relationship marketing | Forschung | Research | Fuzzy-Set-Theorie | Fuzzy sets | Entscheidung unter Unsicherheit | Decision under uncertainty | Produktentwicklung | New product development | Österreich | Austria |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/radm.12252 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011971759