Beyond matrices and black-box algorithms : setting marketing priorities with marketing strategy conferences
Martin S. Schilling; Paul J. Schulze-Cleven
| Year of publication: |
2009
|
|---|---|
| Authors: | Schilling, Martin S. ; Schulze-Cleven, Paul J. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 5/6, p. 571-590
|
| Subject: | Schering Aktiengesellschaft | Marketingmanagement | Marketing management | Entscheidung | Decision | Effizienz | Efficiency | Konferenz | Conference | Management-Informationssystem | Management information system | Nutzentheorie | Utility theory | Pharmaindustrie | Pharmaceutical industry | Argentinien | Argentina |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874176