Beyond McDonald's CSR in China : corporation perspective and report from case studies on a damaged employment reputation
Year of publication: |
2012
|
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Authors: | Valax, Marc |
Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1472-4782, ZDB-ID 2180894-6. - Vol. 11.2012, 3, p. 347-366
|
Subject: | McDonald's Corporation | Corporate Social Responsibility | Corporate social responsibility | Schnellgastronomie | Fast-food industry | China |
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