Beyond national culture: implications of cultural dynamics for consumer research
| Year of publication: |
2006
|
|---|---|
| Authors: | Craig, C.Samuel ; Douglas, Susan P. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 23.2006, 2-3, p. 322
|