Beyond nudges : tools of a choice architecture
Year of publication: |
2012
|
---|---|
Authors: | Johnson, Eric J. ; Shu, Suzanne B. ; Dellaert, Benedict G. C. ; Fox, Craig R. ; Goldstein, Daniel G. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 2, p. 487-504
|
Subject: | Management-Informationssystem | Management information system | Entscheidung unter Unsicherheit | Decision under uncertainty | Verhaltensökonomik | Behavioral economics |
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