Beyond plain vanilla: Modeling joint product assortment and pricing decisions
Year of publication: |
2009
|
---|---|
Authors: | Draganska, Michaela ; Mazzeo, Michael ; Seim, Katja |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 7.2009, 2, p. 105-146
|
Publisher: |
Springer |
Subject: | Product assortment decisions | Multi-product firms | Discrete games |
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