Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping
| Year of publication: |
2008
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|---|---|
| Authors: | Gijsbrechts, Els ; Campo, Katia ; Nisol, Patricia |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 1, p. 5-21
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