Beyond rationality : the content of preferences
Year of publication: |
2008
|
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Authors: | Dhar, Ravi ; Novemsky, Nathan |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 18.2008, 3, p. 175-178
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Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
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