Beyond social media engagement : holistic digital engagement and a social identity perspective
Year of publication: |
2021
|
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Authors: | Farhat, Kashif ; Aslam, Wajeeha ; Mokhtar, Sany Sanuri Mohd |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 20.2021, 3, p. 319-354
|
Subject: | Brand affect | brand identity | brand personality | customer engagement | holistic digital engagement | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Persönlichkeitspsychologie | Personality psychology | Digitalisierung | Digitization | Markentreue | Brand loyalty | Kundenintegration | Customer integration |
Description of contents: | Description [doi.org] |
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