Beyond sporadic actions : how to approach multi-party stakeholder collaboration in service development
Year of publication: |
2013
|
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Authors: | Tossavainen, Päivi J. |
Published in: |
Journal of business market management : JBM. - Berlin : Freie Universität, Marketing-Department, ISSN 1864-0761, ZDB-ID 2384325-1. - Vol. 6.2013, 4, p. 171-191
|
Subject: | Value co-creation | Interaction | Resource integration | Many-to-many networks | Service-dominant (S-D) logic | Relationship marketing | Stakeholder | Beziehungsmarketing | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | Dienstleistung | Services |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/90648 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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