Beyond supply chain management : jointly optimising operations/ supply and the marketing mix
John G. Wacker, Danny Samson
| Year of publication: |
2021
|
|---|---|
| Authors: | Wacker, John G. ; Samson, Danny |
| Published in: |
Operations management research : OMR ; advancing practice through theory. - New York, NY : Springer, ISSN 1936-9743, ZDB-ID 2424183-0. - Vol. 14.2021, 3/4, p. 451-466
|
| Subject: | Operations management | Supply chain management | Marketing management | Strategic integration | Micro-strategy | Optimisation | Modeling business strategies | Recource based view | Operations marketing integration | Business strategy | Product features | Lieferkette | Supply chain | Marketingmanagement | Strategisches Management | Strategic management | Prozessmanagement | Business process management | Unternehmensplanung | Corporate planning |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12063-021-00218-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794467