Beyond technology acceptance : brand relationships and online brand experience
Year of publication: |
2013
|
---|---|
Authors: | Morgan-Thomas, Anna ; Veloutsou, Cleopatra |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 1, p. 21-27
|
Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction |
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