Beyond the core : expand your market without abandoning your roots

Chris Zook

The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies

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Year of publication:	c 2004
Authors:	Zook, Chris
Institutions:	Harvard Graduate School of Business Administration (contributor)
Publisher:	Boston, Mass. : Harvard Business School Press
Subject:	Kerngeschäft \| Unternehmenswachstum \| Firm growth \| Strategisches Management \| Strategic management \| Innovationsmanagement \| Innovation management \| Wettbewerbsstrategie \| Competitive strategy \| Erfolgsfaktor \| Success factor \| Gewinn \| Profit
Description of contents:	Table of Contents [gbv.de]

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Extent:	XV, 214 S. graph. Darst. 24 cm
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Handbuch ; Handbook
Language:	English
Notes:	Includes bibliographical references and index The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies
ISBN:	1-57851-951-9
Source:	ECONIS - Online Catalogue of the ZBW

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