Beyond the final consumer: the effectiveness of a generalist stakeholder strategy
Year of publication: |
2011
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Authors: | Grinstein, Amir ; Goldman, Arieh |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 4 (5.4.), p. 567-596
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