Beyond the firm's initial declaration: are preannouncements of new product introductions and withdrawals alike?
| Year of publication: |
2001
|
|---|---|
| Authors: | Schatzel, Kim E. ; Calantone, Roger J. ; Droge, Cornelia |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 18.2001, 2, p. 82-95
|