Beyond the frills of relationship marketing
Year of publication: |
2004
|
---|---|
Authors: | O'Malley, Lisa ; Prothero, Andrea |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 11, p. 1286-1294
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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