Beyond the generation of ideas : virtual idea campaigns to spur creativity and innovation
Anne Elerud-Tryde and Sophie Hooge
| Year of publication: |
2014
|
|---|---|
| Authors: | Elerud-Tryde, Anne ; Hooge, Sophie |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 23.2014, 3, p. 290-302
|
| Subject: | Kreativitätstechnik | Creativity technique | Kreativität | Creativity | Innovation | Industrieforschung | Industrial research | Kfz-Industrie | Automotive industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010413592