Beyond the service factory : service innovation in manufacturing supply networks
Year of publication: |
2013
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Authors: | Spring, Martin ; Araujo, Luis |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 1, p. 59-70
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Subject: | Leistungsbündel | Bundling strategy | Innovation | Unternehmensnetzwerk | Business network | Ressourcenorientierter Ansatz | Resource-based view | Großbritannien | United Kingdom |
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