Beyond the target customer : social effects of CRM campaigns
Year of publication: |
April 13, 2016
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Authors: | Ascarza, Eva ; Ebbes, Peter ; Netzer, Oded ; Danielson, Matt |
Publisher: |
Paris : HEC |
Subject: | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Externer Effekt | Externalities | Soziales Netzwerk | Social network | Werbewirkung | Advertising effects | Spillover-Effekt | Spillover effect | Telekommunikationsdienst | Telecommunications services | Feldforschung | Field research |
Extent: | 1 Online-Ressource (circa 67 Seiten) Illustrationen |
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Series: | HEC Paris research paper series. - Jouy-en-Josas, ZDB-ID 2394870-X. - Vol. no. MKG-2015-1111 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Other identifiers: | 10.2139/ssrn.2664794 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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