Beyond touchdowns, homeruns , and three-pointers : an exaination of fantasy sport participation motivation
Year of publication: |
2011
|
---|---|
Authors: | Ruihley, Brody J. ; Hardin, Robin L. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 10.2011, 3/4, p. 232-256
|
Subject: | Sport | Sports | Virtuelle Realität | Virtual reality | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Motivation | USA | United States |
-
Sequential effects of indirect, direct, and virtual sport experiences on consumer learning
Kim, Yongjae, (2021)
-
The relationship between avatar-based customization, player identification, and motivation
Turkay, Selen, (2017)
-
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae, (2008)
- More ...
-
Ruihley, Brody J., (2011)
-
The use of sport celebrities in advertising : a replication and extension
Ruihley, Brody J., (2010)
-
Understanding the league sport participation experience utilizing the critical incident technique
Ruihley, Brody J., (2012)
- More ...