Beyond transaciton markets, toward relationship marketing in the human firm : a socio-economic model
John F. Tomer
| Year of publication: |
1998
|
|---|---|
| Authors: | Tomer, John F. |
| Published in: |
The journal of socio-economics. - Amsterdam [u.a.] : Elsevier, ISSN 1053-5357, ZDB-ID 30220-X. - Vol. 27.1998, 2, p. 207-228
|
| Subject: | Marketingmanagement | Marketing management | Verbraucher | Consumers | Sozialökonomik | Social economics | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001239442