Beziehungsmarketing: Des Guten zuviel für die Stammkäufer
Year of publication: |
1998
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Authors: | Fournier, Susan ; Dobscha, Susan ; Mick, David Glen |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges, ISSN 0945-6570, ZDB-ID 11380950. - Vol. 20.1998, 3, p. 101-109
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