Beziehungspflege in Twitter : wie Unternehmen den Micro-Blogging-Service nutzen
Michael Etter & Thomas Plotkowiak
| Year of publication: |
2013
|
|---|---|
| Authors: | Etter, Michael ; Plotkowiak, Thomas |
| Published in: |
Kulturspezifik in der europäischen Wirtschaftskommunikation. - Wiesbaden : Springer VS, ISBN 3-658-01235-8. - 2013, p. 159-179
|
| Subject: | Unternehmen | Enterprise | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009747373