Bias Breakdown - Review the alternative methods and prognosis of common method variance in marketing research.
| Year of publication: |
2007
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|---|---|
| Authors: | Malhotra, Naresh K. ; Patil, Ashutosh ; Kim, Sung S. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 19.2007, 1, p. 24-29
|