Biased tariff choices : exploring role effects in B to B settings
Year of publication: |
2011
|
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Authors: | Backhaus, Klaus ; Koch, Matthias ; Stingel, Susanne |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 18.2011, 4, p. 357-379
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Telekommunikationssektor | Telecommunications industry | Mobiltelefon | Mobile phone | Preismanagement | Pricing strategy | Organisationale Entscheidung | Organizational decision-making | Beschaffung | Procurement | Europa | Europe |
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