Bibliometric reflections on the history of consumer research
Year of publication: |
2010
|
---|---|
Authors: | Baumgartner, Hans |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 3, p. 233-238
|
Subject: | Konsumentenverhalten | Consumer behaviour | Geschichte | History | Bibliometrie | Bibliometrics | 1936-2009 |
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