Bid-elicitation interfaces and bidding behavior in retail interactive pricing
Year of publication: |
2012
|
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Authors: | Spann, Martin ; Häubl, Gerald ; Skiera, Bernd ; Bernhardt, Martin |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 1, p. 131-144
|
Subject: | Online-Handel | Online retailing | Auktionstheorie | Auction theory | Zahlungsbereitschaftsanalyse | Willingness to pay | Einzelhandelspreis | Retail price |
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