Bidirectional causality for word of mouth and the movie box office : an empirical investigation of panel data
Yuan-Lin Hsu and Wen-Jhan Jane
| Year of publication: |
July-September 2016
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| Authors: | Hsu, Yuan-Lin ; Jane, Wen-jhan |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 29.2016, 3, p. 139-152
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Kausalanalyse | Causality analysis | Kino | Movie theatre | China | 2010-2013 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08997764.2016.1208206 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011742238