Big Data and consumer behavior : imminent opportunities
Year of publication: |
2016
|
---|---|
Authors: | Hofacker, Charles F. ; Malthouse, Edward Carl ; Sultan, Fareena |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 2, p. 89-97
|
Subject: | Big Data | Consumer behavior | Marketing analytics | Big data | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining |
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