Big data and firm performance : the roles of market-directed capabilities and business strategy
Year of publication: |
2020
|
---|---|
Authors: | Suoniemi, Samppa ; Meyer-Waarden, Lars ; Munzel, Andreas ; Zablah, Alex R. ; Straub, Detmar |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 7, p. 1-17
|
Subject: | Big data resources | Data warehousing | Resource-based view (RBV) of the firm | Market-directed capabilities | Business strategy | Firm performance | Unternehmenserfolg | Ressourcenorientierter Ansatz | Resource-based view | Big Data | Big data | Strategisches Management | Strategic management | Wettbewerbsvorteil | Competitive advantage |
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