Big data and marketing analytics in gaming : combining empirical models and field experimentation
Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya
| Year of publication: |
September-October 2017
|
|---|---|
| Authors: | Nair, Harikesh ; Misra, Sanjog ; Hornbuckle, William J., IV. ; Mishra, Ranjan ; Acharya, Anand |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 5, p. 699-725
|
| Subject: | marketing | promotions | casinos | behavioral targeting | nonrandom targeting | endogeneity | field experiments | Experiment | Big Data | Big data | Feldforschung | Field research | Glücksspiel | Gambling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760368