Big data facilitation, utilization, and monetization : exploring the 3Vs in a new product development process
Year of publication: |
September 2017
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Authors: | Johnson, Jeff S. ; Friend, Scott B. ; Lee, Hannah S. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 34.2017, 5, p. 640-658
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Subject: | Produktentwicklung | New product development | Big Data | Big data | Datenmodell | Data model | Datenverarbeitung | Data processing |
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