Big Data in managing marketing communication
Year of publication: |
2020
|
---|---|
Authors: | Smalec, Agnieszka |
Published in: |
The future of management: industry 4.0 and digitalization. - Kraków : Jagiellonian University Press, ISBN 978-83-233-4859-7. - 2020, p. 149-160
|
Subject: | Big Data | marketing communication | data processing and collection | communication management | data interpretations | Big data | Informationsmanagement | Information management | Marketingmanagement | Marketing management | Data Mining | Data mining | Kommunikation | Communication | Management-Informationssystem | Management information system |
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