Big data initiatives in retail environments : linking service process perceptions to shopping outcomes
Year of publication: |
2018
|
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Authors: | Aloysius, John A. ; Hoehle, Hartmut ; Goodarzi, Soheil ; Venkatesh, Viswanath |
Published in: |
Big data analytics in operations and supply chain management. - New York, NY, USA : Springer. - 2018, p. 25-51
|
Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Big Data | Big data | Dienstleistungsqualität | Service quality | Prozessmanagement | Business process management | Wahrnehmung | Perception | Data Mining | Data mining |
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