Big data MBA : driving business strategies with data science

Cover -- Title Page -- Copyright -- Contents -- Part I Business Potential of Big Data -- Chapter 1 The Big Data Business Mandate -- Big Data MBA Introduction -- Focus Big Data on Driving Competitive Differentiation -- Leveraging Technology to Power Competitive Differentiation -- History Lesson on Economic-Driven Business Transformation -- Critical Importance of "Thinking Differently -- Don't Think Big Data Technology, Think Business Transformation -- Don't Think Business Intelligence, Think Data Science -- Don't Think Data Warehouse, Think Data Lake -- Don't Think "What Happened," Think "What Will Happen -- Don't Think HIPPO, Think Collaboration -- Summary -- Homework Assignment -- Chapter 2 Big Data Business Model Maturity Index -- Introducing the Big Data Business Model Maturity Index -- Phase 1: Business Monitoring -- Phase 2: Business Insights -- Phase 3: Business Optimization -- Phase 4: Data Monetization -- Phase 5: Business Metamorphosis -- Big Data Business Model Maturity Index Lessons Learned -- Lesson 1: Focus Initial Big Data Efforts Internally -- Lesson 2: Leverage Insights to Create New Monetization Opportunities -- Lesson 3: Preparing for Organizational Transformation -- Summary -- Homework Assignment -- Chapter 3 The Big Data Strategy Document -- Establishing Common Business Terminology -- Introducing the Big Data Strategy Document -- Identifying the Organization's Key Business Initiatives -- What's Important to Chipotle? -- Identify Key Business Entities and Key Decisions -- Identify Financial Drivers (Use Cases) -- Identify and Prioritize Data Sources -- Introducing the Prioritization Matrix -- Using the Big Data Strategy Document to Win the World Series -- Summary -- Homework Assignment -- Chapter 4 The Importance of the User Experience -- The Unintelligent User Experience -- Capture the Key Decisions.