Big data, predictive marketing and churn management in the IoT era
Year of publication: |
2020
|
---|---|
Authors: | Munnia, Alessia ; Nicotra, Melita ; Romano, Marco |
Published in: |
The Internet of Things entrepreneurial ecosystems : challenges and opportunities. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-47363-1. - 2020, p. 75-93
|
Subject: | Big data | Churn management | IoT | Micro-targeting marketing | Predictive marketing | Prognoseverfahren | Forecasting model | Big Data | Data Mining | Data mining | Internet der Dinge | Internet of things | Prognosemarkt | Prediction market |
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