"Big Data" und Kundenzufriedenheit: Befragungen versus Social Media
Bernd Schönebeck, Eva-Maria Skottke
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Schönebeck, Bernd ; Skottke, Eva-Maria |
| Published in: |
Moderne Methoden der Marktforschung : Kunden besser verstehen. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-09744-2. - 2017, p. 229-245
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Extent: | Diagramme, Illustrationen |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Other identifiers: | 10.1007/978-3-658-09745-5_13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011644025