Big Five personality traits and green consumption : bridging the attitude-intention-behavior gap
Cong Doanh Duong
| Year of publication: |
2022
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|---|---|
| Authors: | Duong Cong Doanh |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 6, p. 1123-1144
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| Subject: | Attitude towards green products | Big five personality traits | Gender difference | Green purchase behavior | Green purchase intention | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Persönlichkeitsmerkmal | Personality trait |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-04-2021-0276 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390989