Big star undercover : the reinforcing effect of attenuated celebrity endorsers' faces on consumers' brand memory
Yongdan Liu, Matthew Tingchi Liu
| Year of publication: |
2020
|
|---|---|
| Authors: | Liu, Yongdan ; Liu, Matthew Tingchi |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 2, p. 185-194
|
| Subject: | Celebrity-Werbung | Celebrity endorsement | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1740122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260448