Birds of a feather flocked together look abundant : the visual gestalt effect of an assortment presentation
Year of publication: |
2019
|
---|---|
Authors: | Lee, Ha Kyung ; Choo, Ho Jung |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 170-182
|
Subject: | Visual gestalt effect | Assortment presentation | Assortment variety perception | Behavioral intentions |
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