Black Friday and Cyber Monday : understanding consumer intentions on two major shopping days
Year of publication: |
2013
|
---|---|
Authors: | Swilley, Esther ; Goldsmith, Ronald E. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 1, p. 43-50
|
Subject: | Konsumentenverhalten | Consumer behaviour | Feiertag | Holiday | Vertriebsweg | Distribution channel | USA | United States |
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