Black middle class township shoppers : a shopper typology
Year of publication: |
February 2016
|
---|---|
Authors: | Mashaba, Nontuthuzelo ; Wiese, Melanie |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 1, p. 35-54
|
Subject: | Black middle class | attitudes | shopping malls | townships | segmentation | South Africa | Schwarze Menschen | Black people | Südafrika | Mittelschicht | Middle class | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour |
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