Black models and the invention of the US "negro market," 1945-1960
Year of publication: |
2011
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Authors: | Brown, Elspeth H. |
Published in: |
Inside marketing : practices, ideologies, devices. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-957674-6. - 2011, p. 185-211
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Subject: | Zielgruppe | Target group | Schwarze Menschen | Black people | Lebensstil | Lifestyle | Marktsegmentierung | Market segmentation | Werbewirtschaft | Advertising industry | Medienberufe | Media professions | USA | United States | 1945-1960 |
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