Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
Year of publication: |
December 2018
|
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Authors: | Lo, Fang Yi ; Campos, Nayara |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 137.2018, p. 10-18
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Subject: | Internet-of-Things | IoT | E-commerce | Relationship Marketing | In-depth case study | Innovation | Beziehungsmarketing | Relationship marketing | Electronic Commerce | Internet der Dinge | Internet of things | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
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