Blickverhalten von Konsumenten : Grundlagen, Messung und Anwendung in der Werbeforschung
Wilfried Leven
| Year of publication: |
1991
|
|---|---|
| Authors: | Leven, Wilfried |
| Publisher: |
Heidelberg : Physica-Verl. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Theorie | Theory | Werbewirkungsforschung | Blickbewegung |
| Description of contents: | Table of Contents [d-nb.info] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 286 S. Ill., graph. Darst. |
|---|---|
| Series: | Konsum und Verhalten. - Würzburg : Physica-Verl., ISSN 0176-9235, ZDB-ID 1127045-7. - Vol. 30 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 254 - 273 |
| ISBN: | 3-7908-0554-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009701029