Blind spots in global strategy: applications in emerging markets
Year of publication: |
2016
|
---|---|
Authors: | Ho Park, Seung ; R. Ungson, Gerardo |
Published in: |
Cross Cultural & Strategic Management. - Emerald Group Publishing Limited, ISSN 2059-5808, ZDB-ID 2847179-9. - Vol. 23.2016, 4, p. 531-550
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Scaling | Emerging markets | Blind spots | Marketing-centric and production-centric modalities | Surface and deep structures | Unbalanced growth |
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