Blogs, advertising, and local-market movie box office performance
Year of publication: |
2013
|
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Authors: | Gopinath, Shyam ; Chintagunta, Pradeep K. ; Venkataraman, Sriram |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 12, p. 2635-2654
|
Subject: | consumer-generated media | social media | online word of mouth | blogs | advertising | motion pictures | endogeneity | instrumental variables | Social Web | Social web | Virales Marketing | Viral marketing | Werbung | Advertising | Filmwirtschaft | Film industry | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Film |
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