Blurring the lines: is there a need to rethink industrial marketing?
Year of publication: |
2006
|
---|---|
Authors: | Wind, Yoram (Jerry) |
Other Persons: | Johnston, Wesley J. (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 21.2006, 7, p. 474-481
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Industrial marketing | Consumer marketing | Organizational buying behaviour | Marketing theory |
-
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari, (2014)
-
Sinčić Ćorić, Dubravka, (2017)
-
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios, (2022)
- More ...
-
Thirty years of conjoint analysis : reflections and prospects
Green, Paul E., (2009)
-
Thirty years of conjoint analysis: reflections and prospects
Green, Paul E., (2004)
-
Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E., (2004)
- More ...