Boeing flies high the Toyota way

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – While car maker Saab may now be part of US giant GM, its marketers haven't forgotten its roots. “Born from jets” is a powerful advertising slogan for powerful cars. But closer scrutiny of the current relationships between aircraft and automobile engineering and development might tell a different story. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.