Bonding capital, explotación de conocimiento e innovación incremental en los clusters de turismo cultural : las Ciudades Patrimonio de la Humanidad en España

In this paper we analyse the role of exploitation knowledge strategy to explain the relationship between social capital in its bonding dimension and incremental innovation dimension in the field of clusters. To do this, on a sample of 215 cultural tourism companies in World Heritage Cities of Spain, we applied a structural model that allows us to detect a significant indirect effect to bonding capital in incremental innovation through the development of a exploitation knowledge strategy. The results suggest that if firms in a cultural tourism cluster are able to leverage their strong ties and dense networks to implement exploitation knowledge strategies, tend to develop more incremental innovations.